Annual Specialty Coffee Conference
May 36, 2002 Anaheim Convention Center
YOU ARE INVITED... to the Specialty
Coffee Association of America's (SCAA) 14th Conference & Exhibition:
A "Celebration" of 20 Years of Specialty Coffee Retailing.
The educational sessions have returned to the original concept of
designing the curriculum around "tracks" focused on the
educational needs of our membership Roaster, Roaster-Retailer, Retailer
- Single Unit, Retailer - Multi-Unit, Producer, and once again a special
Spanish language track, Amigos del Café, on selling specialty
coffees in the North American market. Following on the success of
last years program concept, we will be presenting a full day
of Intensive Seminars on Friday, and our Skill Building Workshops
will be offered over a three-day period Saturday through Monday, so
everyone interested in attending these unique, hands-on training sessions
has ample opportunity. For additional information go to http://www.scaa.org.
We hope to see you there!
A Letter From the President of SCAA
Its hard to believe that our annual conference
is quickly approaching. In fact, if you have not made travel arrangements,
youd better get moving! Registration has never been easier with
our online Show Guide.
As you will see, we have an absolute jam-packed show.
More than ever before, we have rich, in-depth sessions that covers
every facet of our industry. Steve Colten and his committee spent
many hours studying your comments from past years and implemented
many, many of your suggestions. The result? Well, I think you will
see it by looking over the content. Whether you are a retailer, a
roaster, importer, producer, etc., there are multiple sessions that
are specifically designed to address you and your particular needs
More than any other event in the world, our conference
draws together under one roof, a "whos who" of the
coffee business on a global level. As it relates to coffee, if you
cant find it at our show, you probably cannot find it anywhere.
And Ive always been amazed at how you can simply walk up and
talk to all of our industry legends. One can find Kenneth Davids,
George Howell, Dan Cox, Don Schoenholt, etc. and find that they are
anxious to help you. What other industry in the world is like this?
I feel we are truly fortunate to have these kind of people who remain
as committed and passionate to the industry as they were when they
helped form it twenty years ago.
This year marks a particularly poignant time to get
together with old friends and associates. Its also a perfect
occasion to make new friends and acquaintances. We in the coffee industry
are drawn together by our passion and commitment to humanity as much
as we are by our businesses. This past year was difficult for many
of us on a variety of different levels. But, we survived, we made
it, and we are stronger as a result. We reached out and helped our
friends in NYC and Washington; we have been working exhaustively on
programs that can increase the price that farmers are paid for their
coffee; and we demonstrated to the world that we are as committed
to our fellow man as we are our to our own businesses.
It is time to get together to learn, to share and
to celebrate. For most of us, coffee is a passion, a mission
a way of life. One cannot separate people from the product because
in the end, its all about people. We are blessed with truly
wonderful people who pour out their hearts and souls to make this
world a better place. Coffee is the product that brings us all together
and makes this happen. The Specialty Coffee Association of America
is different than any other association in the world, period. For
twenty years we have been demonstrating this and our commitment to
quality, to people and to environment has not wavered. We "walk
the talk" more than any other association that I know.
So, come to Anaheim and experience the richness,
joy, and fun. Come and share your passions and interests with us;
we want to listen to what you have to say. As past attendees can attest,
our conferences are FUN! We have learned a lot of things from our
producer friends over the years, and one of the most important things
that we have applied to our annual conference is the need to lighten
up and have some fun. Life is short and if nothing else, this past
year indelibly imprinted this lesson into our psyches in a way that
most of us will never forget. As the recent saying goes, "Its
the people, stupid!"
Come to Anaheim to learn, to grow and to reach out.
Youll find 8,000 other coffee souls waiting for you.
See you in Anaheim!
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