Bellissimo Coffee InfoGroup Opens
Barista and Coffee School in Portland, Oregon
Coffee InfoGroup, well known for its award-winning
training materials and business consulting services, announces
the opening of the American
Barista and Coffee School (ABC's)
in Portland, Oregon.
ABC's is the first school in the country devoted to coffee business
education and hands-on barista training. At ABC's, students will
learn in both a classroom and lab setting the fundamentals of
successful coffee business management and proper beverage and
food preparation techniques. Classes include a 5-day intensive
seminar for new startups, a two-day seminar for existing retailers,
a two-day hands-on workshops for baristas, and specially designed
seminars for corporations. The first class for new start-ups
will be held May 17 through May 21. The first class for existing
retailers will be May 27-28.
In the future, ABC's will offer origin retreats, Barista Slams,
maintenance and repair seminars and special classes for food
and beverage directors, micro-roasters and consumers.
ABC’s was founded by Bellissimo Coffee InfoGroup, the specialty
coffee industry’s leading consulting company. For many
years Bellissimo has fielded questions from those interested
in opening their own specialty coffee businesses and those who
wanted to make their existing businesses more profitable: Can
I come to you for barista training? Where can I go to gain the
business knowledge I need to be successful? Are there schools
that offer more than one-day seminars on preparation techniques?
How do I add granita, smoothies, blender drinks, and panini to
my menu so I can increase my profitability? Where can I get unbiased
information from people who do not benefit from the sale of equipment
or consumable products?
Finally, Bellissimo realized it was time for ABC’s. Bellissimo
spoke to many companies in the industry and they reinforced the
idea that the specialty coffee industry desperately needed this
type of school. Many said that no company but Bellissimo could
create a curriculum that would give attendees the information
and training they needed to succeed in the specialty coffee business.
Thus, ABC’s was born.
ABC’s has a state-of-the-art classroom where its students
will benefit from the latest technologies including PowerPoint
Our lab features the latest espresso and brewing equipment in
addition to a granita machine, triple blender station and panini
area. Our lab is stocked with the latest products to help students
experiment, learn and grow.
Industry support for the school has been overwhelming. "When we were thinking
about opening the school, I talked to numerous companies in the industry to get
their feedback," said Bruce Milletto, president of Bellissimo, Inc. and
Founder of ABC's. Every single person I spoke to reinforced the idea that the
specialty coffee industry needed this type of learning center. After explaining
my vision, 30 of the most highly respected companies within the industry pledged
their sponsorship support for the school. I am amazed by the spirit of cooperation."
Sponsors of ABC's include: Astoria, Big Train, Big Tray, Blendtec,
Caffé D’Amore, Caffé D’arte, Caffe Vita, Cappuccine,
Cirqua, Davinci Gourmet, Espresso Part Source, Espresso Supply, Fresh Cup Magazine,,
Guittard Chocolate, Hamilton Beach Commercial, Illy, Insulair, Java Jacket, La
Marzocco, Longbottom Coffee & Tea, Monin, Numi Tea, Nuova Simonelli, Oregon
Chai, Royal Cup Coffee, Sunshine Dairy Foods, Torani, and Vita-Mix.
All of ABC's instructors are senior coffee industry consultants
who will help students make decisions that will profit them.
Some of ABC's faculty include:
Ed Arvidson: Ed is a co-founder of Bellissimo and one of the
company's senior consultants. He possesses decades of hands-on
foodservice operations experience.
This is the reason he has taught at more coffee tradeshows than perhaps any other
speaker in the industry.
Bruce Milletto: Bruce is co-founder and president of Bellissimo
and founder of ABC's. He has owned three successful retail
gourmet coffee operations, and has
assisted hundreds of clients in creating new coffee start-ups worldwide since
1993. He is the 1999 recipient of the Specialty Coffee Association of America's
Distinguished Author Award.
Matt Milletto: Matt is Bellissimo's consulting director and
training specialist. He managed multiple coffeehouses before
For Those New to the Business
This five-day intensive seminar will include two days of classroom
business training, two days in the espresso lab using the best
equipment and the latest
the industry has to offer, and one day touring successful Portland cafés
and roasteries. Some of the subjects ABC's will cover in the classroom include:
Menu Planning, Location Selection, Lease Negotiations, Equipment and Vendor Selection,
Writing a Business Plan, Marketing, Operational Systems, Hiring and Managing
Employees and Designing your Café.
Take Your Business to the Next Level
A two-day seminar for those who want to increase profitability
in their existing operation or see the need for expert advice
before major expansion.
Special classes will be scheduled to accommodate those interested
in intensive aristae training. These sessions will involve some
classroom time, but will
focus on hands-on training in the espresso lab. Large companies are encouraged
ABC's will provide a setting for large corporations to learn
more about specialty coffee. We can create a "think tank" environment for your representatives
where they can learn about, contemplate, and design your specialty coffee
strategy. ABC's will design seminars to fit a company's specific needs.
Each ABC’s graduate will receive a beautiful certificate suitable for
framing. Each certificate will be personalized with your name and the date
of your Certification.
Just some of the degrees and Certifications ABC's offers:
Coffee School Professional Business Degree • "Barista Intenso" Advanced
Barista Training Degree & Certification • Green Bean and Roasting
Call 800-655-3955 for pricing and
to register for classes or visit www.coffeeschool.org for class
schedules, pricing and
on planning travel.