Education, new products and latest technology focus
of Canada's first coffee and tea trade show

This summer, the coffee will be flowing in Toronto as the three-day Canadian Coffee Expo '98 kicks off Sunday, June 14th, at the Toronto Congress Centre.

The expo, sponsored by Coffee Culture Magazine, is the first Canadian trade show to bring together hundreds of suppliers and retailers to focus on the business of coffee and tea.

Pic of Toronto Retailers, restaurateurs, foodservice operators and their staffs will also have the opportunity to brush up on their knowledge and skills. An educational program has been developed to encourage excellence in beverage preparation, customer service and coffee and tea knowledge.

Through exhibits, coffee and tea business-owners, foodservice operators and new entrepreneurs can see the latest in brewing technology and espresso equipment, sample new gourmet products, and taste a selection of the world's best coffees and teas from leading suppliers.

The educational program consists of 15 seminars (some in French), barista and espresso training, coffee cupping and syrup workshops. Led by industry professionals, they will provide ideas for improving day-to-day operations, building sales and tips on retailing and staff training. Attendees can earn credits toward a Canadian Coffee and Tea Knowledge Certificate, presented by Coffee Culture Magazine.

Companies from all sectors of the coffee and tea trades are taking advantage of this opportunity to meet face-to-face with current and potential clients from across Canada. Among the exhibitors are roasters, tea distributors, gourmet syrup companies, equipment suppliers, the Canadian Coffee Association, which represents more than 100 companies involved in the coffee industry in Canada, and the Tea Council of Canada, a not-for-profit association of leading tea companies and producing countries.

The Canadian Coffee Expo '98 runs from Sunday, June 14th through Tuesday, June 16th at the Toronto Congress Centre, 650 Dixon Road, Toronto. Show hours are Sunday, noon to 5 p.m.; Monday, 11 a.m. to 5 p.m.; and Tuesday, 11 a.m to 4 p.m. Seminars and workshops are held daily from 8:30 a.m. to 11:30 a.m.

For exhibitor information or registration call: (416) 703-6099 or (905) 474-0172, or fax (416) 703-0144. E-mail: coffeeculture@globalserve.net. Check out the latest show updates at: www.globalserve.net/~coffeeculture.


Product, preparation and profit: Expo seminars cover wide range of topics

Expo Hall Whether you've been making lattes for 10 years or you are just getting started and know beans about the business, the educational programs at the Canadian Coffee Expo '98 promise something for everyone.

Focusing on product, preparation and profit, the Expo will feature 15 seminars (some in French) and workshops designed to encourage excellence in coffee and tea knowledge, beverage preparation and business management. Those attending five sessions or more can earn a Canadian Coffee and Tea Knowledge Certificate, presented by Coffee Culture Magazine.

An exciting lineup of speakers includes Tom Matzen, CEO of Entrepreneur Development Group and author of Start and Run a Profitable Coffee Bar; Tom Palm, president of Design & Layout Services, a consultant in the opening of specialty coffee shops; and Melody Wren, author of Melody Wren's Tea Rooms of Southern Ontario and editor and publisher of The Charms of Tea newsletter.

Topics will be relevant to coffee and tea business-owners and their staffs, foodservice operators, restaurateurs and suppliers of allied products.

Morning sessions will begin at 8:30 a.m. to allow exhibitors and their representatives to attend.

Exhibition seminar registration
Early show seminar registration: you must register before April 24, 1998 to receive these rates. $79 per person if only one person is attending.

Group discount: $69 per person if two or more members of the same company are registering.

$99 per person after April 24, 1998.

Registration includes access to all educational sessions and workshops, plus access to Exhibit Hall for all three days. Also includes the Sunday Welcome Reception.

For more information or to register, call (416) 703-6099.


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